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Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers

By BuzzInContent Bureau | June 30, 2022
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In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

By BuzzInContent Bureau | May 25, 2021
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In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

By Akanksha Nagar | March 08, 2021
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Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

By Akanksha Nagar | March 02, 2021
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This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

By BuzzInContent Bureau | February 15, 2022
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Out of the posts upheld, 80% of influencers withdrew their posts

By BuzzInContent Bureau | January 28, 2022
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The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

By Akanksha Nagar | July 06, 2021
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While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

By Akanksha Nagar | May 31, 2021
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Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place

By Akanksha Nagar | March 09, 2021
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As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar | March 05, 2021
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While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

By Akanksha Nagar | March 05, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

By BuzzInContent Bureau | February 22, 2021
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory

By BuzzInContent Bureau | March 04, 2022
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The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

By BuzzInContent Bureau | August 12, 2021
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The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

By Akansha Srivastava | April 06, 2021
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ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

By Akanksha Nagar | October 14, 2019
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