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AVOD

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Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

By Akansha Srivastava | August 16, 2023
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The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

By BuzzInContent Bureau | February 03, 2021
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Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

By Akansha Srivastava | February 15, 2023
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Seoul-based DAOL Investment and Audacity Ventures led the extension round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners participating in the round

By BuzzInContent Bureau | August 17, 2022
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The main objective of the digital campaign is to go beyond Sandu Pharma's traditional set of audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising and influencing

By BuzzInContent Bureau | July 20, 2022
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As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

By BuzzInContent Bureau | June 07, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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The five-episode series brings several creative mavericks under one roof to design multiple masterpieces

By BuzzInContent Bureau | February 28, 2022
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The male-grooming podcast exclusively streaming on Zee5 will feature the two Bollywood actors in a free-spirited chat around male grooming trends, tips and hacks in India

By BuzzInContent Bureau | January 11, 2022
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This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

By BuzzInContent Bureau | November 09, 2021
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With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

By BuzzInContent Bureau | November 03, 2021
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The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

By BuzzInContent Bureau | October 29, 2021
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Poker Mantra will be exclusively shown on Voot on July 16. The series will interview poker players who will share how one can ace their game by studying and practising thoroughly

By BuzzInContent Bureau | July 16, 2021
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Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

By BuzzInContent Bureau | April 19, 2021
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The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
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Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron. The Rabbit Hole is Zoo Media's video content solutions agency

By BuzzInContent Bureau | July 07, 2020
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Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

By Akanksha Nagar | January 21, 2020
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Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

By Akanksha Nagar | December 24, 2019
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