BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot