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Akanksha Nagar

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Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

By Akanksha Nagar | April 07, 2021
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The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content

By Akanksha Nagar | April 06, 2021
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In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

By Akansha Srivastava & Akanksha Nagar | March 31, 2021
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Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

By Akanksha Nagar | March 25, 2021
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BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

By Akanksha Nagar | March 24, 2021
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Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place

By Akanksha Nagar | March 09, 2021
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In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

By Akanksha Nagar | March 08, 2021
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As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar | March 05, 2021
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While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

By Akanksha Nagar | March 05, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

By Akanksha Nagar | March 02, 2021
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Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

By Akanksha Nagar | February 02, 2021
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In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

By Akanksha Nagar | January 28, 2021
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In a conversation with BuzzInContent.com, multiple specialised agencies and brands argue whether or not it is better to have a one-stop agency for all content marketing needs of brands

By Akanksha Nagar | January 27, 2021
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In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

By Akanksha Nagar | January 25, 2021
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In a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year

By Akanksha Nagar | January 14, 2021
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Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
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Raman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year

By Akanksha Nagar | January 06, 2021
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