In a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year

Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

Raman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year

Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

Sharing their excitement on being awarded, winners of the inaugural BuzzInContent awards talk about their experience and how special the recognition is for them

Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

Restrained budgets and cautious spending amid the pandemic might force some brands to hold back investments in long-term content initiatives and IPs for the next year. However, experts suggest some will also find it beneficial to partner with IPs, be it content or live. BuzzInContent.com finds out what will bring more ROI for brands

In conversation with BuzzInContent.com, Nida Naushad, Head, Brand, Strategy and Campaign at Cars24, says the brand is focusing on re-creating content for every medium and plans to increase spends in influencer marketing also