Akanksha Nagar

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Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

By Akanksha Nagar | February 17, 2020
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Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

By Akanksha Nagar | February 10, 2020
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While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

By Akanksha Nagar | February 04, 2020
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Bindal moves on after three-and-a-half years but hasn't confirmed his next move yet

By Akanksha Nagar | February 04, 2020
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After the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future

By Akanksha Nagar | January 30, 2020
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In an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans

By Akanksha Nagar | January 28, 2020
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In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

By Akanksha Nagar | January 27, 2020
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Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

By Akanksha Nagar | January 21, 2020
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In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

By Akanksha Nagar | January 20, 2020
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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

By Akanksha Nagar | January 06, 2020
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Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

By Akanksha Nagar | December 24, 2019
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Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

By Akanksha Nagar | December 10, 2019
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For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years

By Akanksha Nagar | November 20, 2019
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No matter how good a content piece is, it always stands the risk of falling flat if it is not supported by the right images. Experts say a good picture can make content more intriguing for users. But how well do brands understand this? BuzzInContent.com does a deep dive on the role of images in making content more appealing

By Akanksha Nagar | November 19, 2019
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The digital insurance provider believes when it comes to content, the brand and its tonality should be the same across mediums whether it is call centre, an emailer or a blog. In a conversation with BuzzInContent.com, Kavita Chowkimane, VP Marketing, Acko shares the brand's content strategy

By Akanksha Nagar | November 11, 2019
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