Akanksha Nagar

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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

By Akanksha Nagar | June 07, 2019
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In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

By Akanksha Nagar | June 04, 2019
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The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

By Akanksha Nagar | May 28, 2019
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Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

By Akanksha Nagar | May 27, 2019
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The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

By Akanksha Nagar | May 21, 2019
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In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

By Akanksha Nagar | May 16, 2019
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Buck, SVP, Global Revenue at Taboola, says content discovery platforms help users to unearth the right content at the right time at the right place. He says there is no point creating content if it is not fine-tuned before distribution via right channels

By Akanksha Nagar | May 15, 2019
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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

By Akanksha Nagar | May 08, 2019
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Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

By Akanksha Nagar | May 03, 2019
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The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

By Akanksha Nagar | May 01, 2019
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The Vice-President, Marketing and E-Business at Tata AIG General Insurance says both brands and content creators should ensure a brand is placed very subtly in a content piece that's engaging or else it will end up looking like an advertisement. He explains how content has become essential for the insurance sector

By Akanksha Nagar | April 24, 2019
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VCOI manages digital profiles of more than 25 exclusive content creators, mostly in comedy and has facilitated 10 billion+ video views for them. Sanchit Goyal, Co-Founder of the agency, tells BuzzInContent.com the challenge of managing the backend system of YouTube artists to ensure subscriber growth and monetise content. He also shares company's plans to enter the music and online gaming content segment

By Akanksha Nagar | April 18, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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Devraj Sanyal of Universal Music tells BuzzInContent.com how the label aims to host a music festival on the back of this project by end of 2019 and that they are targeting a larger market by being language-agnostic

By Akanksha Nagar | April 04, 2019
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Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay

By Akanksha Nagar | March 29, 2019
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In an interaction with BuzzInContent.com, Chief Content Officer and Head of TVF Originals shares what all a brand drives from branded content. He talks about the freedom of creators and how marketers and creators are evolving to make sure a brand isn't force-fitted in any branded content

By Akanksha Nagar | March 28, 2019
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