Shortlists announced for Rising Star Awards 2021 [VIEW]

Akanksha Nagar

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Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look

By Akanksha Nagar | January 22, 2019
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In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers

By Akanksha Nagar | March 30, 2020
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In an interaction with Republic TV presents Engage, Murthy, Head of Marketing and Digital Communications at the company, talks about the nitty-gritties involved in content marketing, particularly in the BFSI sector

By Akanksha Nagar | February 21, 2020
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In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy

By Akanksha Nagar | January 29, 2020
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In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

By Akanksha Nagar | January 13, 2020
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In an interaction with Republic TV presents Engage, Kochar, Vice-President, Marketing and Member Engagement, talks about the brand's content plans, growth of content marketing in 2019 and trends that will shape the content space in 2020

By Akanksha Nagar | December 23, 2019
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Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies

By Akanksha Nagar | November 15, 2019
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In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

By Akanksha Nagar | August 22, 2019
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In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands

By Akanksha Nagar | May 27, 2019
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The CEO of the denim brand speaks with BuzzInContent.com in a video interview series Republic TV presents Engage on the brand's focus on content marketing, power of user-generated content and role of various mediums in the content strategy

By Akanksha Nagar | May 20, 2019
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BuzzInContent.com met Jadhav, Vice-President, Marketing and E-Business, Tata AIG General Insurance, to talk about the brand's focus on content and how brands are utilising podcasts in India

By Akanksha Nagar | April 12, 2019
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BuzzInContent caught up with Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers, in a video interview series, Republic TV presents Engage, to talk about the idea behind the brand's entry into music content space, his outlook on the content space in the alcobev category and his expectations from the content creators

By Akanksha Nagar | April 08, 2019
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Puma India Managing Director tells BuzzInContent.com that marketers stick to traditional advertising because that's what worked for them until a few years back. Watch Ganguly talk about Puma's focus on content in a video interview series, Republic TV presents Engage

By Akanksha Nagar | March 27, 2019
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Sai Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, and Shamik Ghosh, Head, Content and Communications, Paisabazaar, talk about their content marketing strategy, challenges and the way forward for doing content for the financial services category, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | March 15, 2019
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The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | January 21, 2019
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