Akansha Mihir Mota

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At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

By Akansha Mihir Mota | June 27, 2018
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Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another

By Akansha Mihir Mota | June 19, 2018
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Mihir Mota | June 12, 2018
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In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

By Akansha Mihir Mota | June 12, 2018
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Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

By Akansha Mihir Mota | June 12, 2018
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In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

By Akansha Mihir Mota | June 05, 2018
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Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

By Akansha Mihir Mota | June 05, 2018
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BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

By Akansha Mihir Mota | May 29, 2018
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The recently appointed Chief Marketing Officer of the financial website talks about the brand's marketing strategy and its focus on educating consumers and targeting millennials through content

By Akansha Mihir Mota | May 29, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Mihir Mota | May 22, 2018
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Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

By Akansha Mihir Mota | May 22, 2018
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Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

By Akansha Mihir Mota | May 15, 2018
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Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Mihir Mota | May 08, 2018
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Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

By Akansha Mihir Mota | May 08, 2018
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Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Mihir Mota | April 24, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Mihir Mota | April 17, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Mihir Mota | April 17, 2018
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The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

By Akansha Mihir Mota | April 10, 2018
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