The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

Offers a heavy cash discount for early bird entries along with other benefits

BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

To be held in April 2020, the annual gala event will take place in Mumbai

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

In a free-flowing interview, Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces, talks about the need for a third-party uniform body in the content space, how he handles difficult situations with clients and the traits of a good branded content solution salesperson

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes