BuzzInContent Awards to be held on December 17, 2021

Akansha Srivastava

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BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

By BuzzInContent Bureau | December 30, 2019
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There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

By Akansha Srivastava | November 17, 2021
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Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

By Akansha Srivastava | October 12, 2021
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy

By Akansha Srivastava | September 21, 2021
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This is part one of a story where content marketing practitioners discuss the right way to go about SEO in content marketing to deliver maximum results, without hampering its creativity and user experience. Part two of the story will go live next week

By Akansha Srivastava | September 16, 2021
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BuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front

By Akansha Srivastava | September 02, 2021
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BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

By Akansha Srivastava | August 31, 2021
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BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

By Akansha Srivastava | August 26, 2021
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While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

By Akansha Srivastava | August 24, 2021
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BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

By Akansha Srivastava | August 20, 2021
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Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

By Akansha Srivastava | August 17, 2021
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BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
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Singh, Founder and CEO of the subscription-based online financial education company, says LearnApp is all game for content collaborations with agencies, creators and publishers and talks about his expectations from them

By Akansha Srivastava | July 21, 2021
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BuzzInContent caught up with masters of branded content in India to figure out the right way of placing logos in branded videos and if a brand logo's presence really bothers consumers

By Akansha Srivastava | July 13, 2021
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Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
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BuzzInContent catches up with Chaitanya Nallan, CEO and Co-Founder of the D2C personal care brand, who talks about their content initiatives. He also speaks about the right strategy of creating content that helps startups stand out among well-established brands

By Akansha Srivastava | June 25, 2021
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As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

By Akansha Srivastava | June 10, 2021
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