The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

Offers a heavy cash discount for early bird entries along with other benefits

BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

To be held in April 2020, the annual gala event will take place in Mumbai

From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house