BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium
By Akansha Srivastava | June 18, 2019Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha Srivastava | June 11, 2019In the complex business of technology, be it B2B or B2C, leading companies such as Microsoft, Intel, Adobe and Google are using content marketing to drive brand relevance, advocacy and empowering customers with information. BuzzInContent.com finds out how content is helping tech brands to reach out to relevant audiences and what solutions do publishers have in store
By Akansha Srivastava | June 04, 2019In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart
By Akansha Srivastava | May 29, 2019Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift
By Akansha Srivastava | May 22, 2019Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses
By Akansha Srivastava | May 07, 2019After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp
By Akansha Srivastava | April 30, 2019The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business
By Akansha Srivastava | April 23, 2019On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content
By Akansha Srivastava | April 17, 2019Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market
By Akansha Srivastava | April 16, 2019Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners
By Akansha Srivastava | April 11, 2019Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past
By Akansha Srivastava | April 09, 2019To ensure a content piece meets its objective, brands these days need to remain observant during the execution period
By Akansha Srivastava | April 03, 2019Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers
By Akansha Srivastava | April 02, 2019BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love
By Akansha Srivastava | April 01, 2019In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch
By Akansha Srivastava | March 26, 2019Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment
By Akansha Srivastava | March 14, 2019It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience
By Akansha Srivastava | February 27, 2019