Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

In the second part of the video interview with Republic TV presents Engage, Jha, the CMO at the self-drive car rental platform, talks about the brand's future content strategy and a few tips for the brands embarking on their content marketing journeys

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

The Digital Marketing Head of the online insurance company believes content marketing is a long-term play and hence brands under pressure to perform immediately end up doing advertising

In an interview series Republic TV presents Engage, Bindal, Head of Content at the Real Estate company that owns Housing.com, PropTiger and Makaan.com talks about the brand's content strategy and how it measures the success of content effectiveness

In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives