According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform
By Akansha Srivastava | February 22, 2023Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same
By Akansha Srivastava | February 15, 2023In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more
By Akansha Srivastava | February 08, 2023Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days
By Akansha Srivastava | January 31, 2023In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy
By Akansha Srivastava | January 13, 2023Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh
By Akansha Srivastava | December 14, 2022Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates
By Akansha Srivastava | December 09, 2022Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar
By Akansha Srivastava | November 29, 2022In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms
By Akansha Srivastava | November 18, 2022BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing
By Akansha Srivastava | November 02, 2022India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them
By Akansha Srivastava | September 20, 2022Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series
By Akansha Srivastava | September 13, 2022The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format
By Akansha Srivastava | August 30, 2022From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season
By Akansha Srivastava | August 10, 2022Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them
By Akansha Srivastava | August 09, 2022Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022
By Akansha Srivastava | June 08, 2022This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing
By Akansha Srivastava | June 07, 2022Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India
By Akansha Srivastava | June 01, 2022