Chat shows are not a new concept when it comes to brand building, but chat shows hosted by the company founders are a game-changer as they bring more depth, credibility, and authenticity to the content format

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

BuzzInContent.com explores why silly dance videos and challenges are on the rise, what is fuelling the growth of cringe content and the impact of such brand collaborations

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it

Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy