According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India