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Akansha Srivastava

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The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
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This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.

By Akansha Srivastava | March 18, 2021
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In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

By Akansha Srivastava | March 16, 2021
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In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

By Akansha Srivastava | March 11, 2021
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Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

By Akansha Srivastava | March 09, 2021
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In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

By Akansha Srivastava | February 24, 2021
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Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

By Akansha Srivastava | February 23, 2021
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In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

By Akansha Srivastava | February 16, 2021
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Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

By Akansha Srivastava | February 10, 2021
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BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing

By Akansha Srivastava | January 21, 2021
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BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands

By Akansha Srivastava | January 19, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

By Akansha Srivastava | November 19, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

By Akansha Srivastava | October 26, 2020
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It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

By Akansha Srivastava | October 14, 2020
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As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

By Akansha Srivastava | September 29, 2020
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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