Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them
By Akansha Srivastava | September 22, 2020India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands
By Akansha Srivastava | September 16, 2020BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged
By Akansha Srivastava | September 15, 2020Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times
By Akansha Srivastava | September 03, 2020WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage
By Akansha Srivastava | August 31, 2020BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house
By Akansha Srivastava | August 26, 2020We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer
By Akansha Srivastava | August 18, 2020Recently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India
By Akansha Srivastava | August 14, 2020In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative
By Akansha Srivastava | August 12, 2020Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?
By Akansha Srivastava | August 04, 2020BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts
By Akansha Srivastava | July 30, 2020BuzzInContent.com asked several content leaders what specific skills and practices they adopted during the crisis or they intend to adopt in the near future that can expand their career opportunities. The experts share their learnings that you won't get to study anywhere
By Akansha Srivastava | July 28, 2020Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities
By Akansha Srivastava | July 22, 2020During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content
By Akansha Srivastava | July 14, 2020In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India
By Akansha Srivastava | July 07, 2020Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium
By Akansha Srivastava | July 06, 2020Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment
By Akansha Srivastava | July 01, 2020Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands
By Akansha Srivastava | June 29, 2020