During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content
By Akansha Srivastava | July 14, 2020In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India
By Akansha Srivastava | July 07, 2020Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium
By Akansha Srivastava | July 06, 2020Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment
By Akansha Srivastava | July 01, 2020Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands
By Akansha Srivastava | June 29, 2020Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business
By Akansha Srivastava | June 23, 2020Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content
By Akansha Srivastava | June 16, 2020Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls
By Akansha Srivastava | June 10, 2020With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right
By Akansha Srivastava | June 02, 2020BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy
By Akansha Srivastava | May 20, 2020BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it
By Akansha Srivastava | May 18, 2020In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?
By Akansha Srivastava | May 12, 2020Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow
By Akansha Srivastava | April 28, 2020Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content
By Akansha Srivastava | April 21, 2020Jatin Modi, Founder and CEO at B2B digital marketing agency FrogIdeas, talks to BuzzInContent about the changing dynamics of B2B content marketing during the Covid-19 crisis. He highlights the difference between B2B and B2C content marketing and emphasises the growing need of employee advocacy in the marketing industry
By Akansha Srivastava | April 20, 2020Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours
By Akansha Srivastava | April 14, 2020Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis
By Akansha Srivastava | April 13, 2020BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience
By Akansha Srivastava | April 09, 2020