This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly

CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India

The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com

Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro