Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

‘Streedom' has been crafted to celebrate women from all walks of life to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do'

Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love

Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch

Koshy worked with the Star Network, Sony Entertainment Television and The Viral Fever

The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today