Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

RS Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), shares how the Amul Moppet was born, the first topical featuring her and their mantra that success can only be measured through top-of-mind recall

200 chefs participated in the initiative, where every 30 minutes a team of 3-4 chefs prepared dishes and dedicated them to their teachers

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that while the immediacy and the desire to be the first to inform or sell a moment remain unchanged, the focus has shifted from being a passive source of information to being an active participant in the cultural conversation

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it

In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator

Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem

Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

Conceptualised by FCB India, the film has an emotionally captivating and stimulating storyline that shows how a wife has to write an email to her husband beside her to inform him about her sickness

The movie depicts the story of an adventurous boy in a small town who explores a prodigious book of his grandmother

Tech Burner, RJ Abhinav and Rattan were speaking at the Delhi edition of Meta Creator Day on November 6, 2022. They went on the stage to share their life's journey and what has worked in their favour to enable them to become social media celebrities

Chopra was speaking at the last leg of Meta Creator Day 2022 in India. During the event, he said that there is a 50% increase in Reel video consumption from just six months ago

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

The third edition of the #SwitchOff campaign comes with a film that showcases how parents are missing out on being fully present in their children's lives due to more time being spent on mobiles