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An easy way out for marketers or value for money


Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? explores all aspects of engagement as metrics and finds out that there is a good side to it too

By Akansha Srivastava | November 26, 2019
Image asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'

By Akansha Srivastava | December 16, 2019
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