Ankit Agarwal, Founder, Do Your Thng, writes about how taking the middle path, that blends data with human insight, is imperative for effective influencer marketing

Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

The LinkedIn exclusive campaign announces the launch of its new offering – Doritos Sizzlin' Hot

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

As per the tech platform, DYT Pro is a one-stop-shop for creators to help them run their business with multiple personalised features and tools

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections

For Savlon, ITC, DYT launched the #MaskItWithSavlon campaign. For skincare brand Charmis, the brand partnered with 100+ creators to amplify their Deep Radiance Range. For Gynoveda, Do Your Thng worked on promoting the Daily Detox Pill with the hashtag #Takeachillpill

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

Most recently, Darira held the position of National Category Head, Brand Promotion Vertical, for Hindustan Times

Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations