Shortlists announced for Rising Star Awards 2021 [VIEW]

Anushree Tainwala

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Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

By Karuna Sharma | October 09, 2018
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Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

By BuzzInContent Bureau | May 15, 2018
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Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests

By BuzzInContent Bureau | September 28, 2018
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