With over 13 years of experience as a marketer, Paramhans has worked across startups, digital agencies and broadcast media groups such as Dentsu Webchutney, Big FM and Viacom18

Proceeds will be used for talent growth, platform development and business expansion

As per the company, the new functionality includes referral code management, UGC management, and the ability to discover trending influencers and posts

CastingAsia's solutions include influencer discovery and analysis among other things. It is known for its database of 1.7 lakh influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season

As the sports world continues to evolve in the digital age, content creators are poised to play an even more prominent role in shaping the future of sports coverage, brand engagement and fan interaction. However, they also face challenges related to credibility, legal issues, and ethical responsibility

According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage