The recently appointed Chief Marketing Officer of the financial website talks about the brand's marketing strategy and its focus on educating consumers and targeting millennials through content
By Akansha Srivastava | May 29, 2018It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it
By Akanksha Nagar | September 03, 2019It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience
By Akansha Srivastava | February 27, 2019The number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com
By Karuna Sharma | September 18, 2018Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses
By Karuna Sharma | July 10, 2018