The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

Based on ‘Future of Work' report by Dell Technologies in collaboration with Institute For The Future, the video emphasises on how emerging technologies like artificial intelligence, machine learning, internet of things etc. will change the way we work in the year 2030. It also highlights how there might be the creation of new jobs in the future that do not even exist as of today

The short film features AI Anchor Sana

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

YouTube will now have Dream Screen, an AI image or video background generator; Aloud, an automatic dubbing tool; and AI insight to get video ideas and outline suggestions based on what content the audience is already watching

The entire GenAI campaign was executed by PixelFox, a creative agency

Drawing on the themes of unity and patriotism, numerous brands have embraced the Independence Day spirit with content that celebrates India's cultural richness and diversity. These campaigns also delve into the various interpretations of freedom among different individuals

Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return

The report has been created in collaboration with Recogn - dentsu India's research division, Boomlet Group and Digital Behaviour Initiative at IIT Delhi

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

The AI Assistant will allow teams to create brand-specific content in seconds, transforming content creation and publishing experiences

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

As per the duo, it is a global decision making B2B tech platform for influencer marketing

The company has launched ‘Naina', a 20-year-old digital avatar hailing from Jhansi on Instagram and YouTube

Rohan Tyagi, Vice-President of Triller India, writes that with the growing number of users on short-content platforms, there's a good chance they'll branch out beyond entertainment. However, creators will continue to see unprecedented success as the audience on these platforms will only rise in the coming times

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics