The podcast series aims to commemorate Kolkata's Durga Puja and the legacy of Asian Paints ‘Sharad Shamman' over the last four decades

Hamsini Shivakumar, the Founder of Leapfrog Strategy Consulting, writes that by turning into a publisher instead of seeking sponsorship for visibility, Asian Paints shows how brands can reclaim importance by retraining the focus on their audience instead of themselves, unlike in the past where visibility came at the cost of interruptions in the consumption experience

Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

Created by FCB Kinnect, the content piece promotes the brand's latest product ‘Damp Proof'

The series consists of stories shared by celebrities in their homes, while also delving into the meaning of relationships and what truly makes a home what it is

The audio documentary highlights the originality of different textiles like Tussar, Ikat, Banghej etc, and how these weaving techniques have influenced the new collection of paints

The new season puts special focus on homes with a personal touch and how each celebrity unwinds and re-connects in their personal haven away from the public eye

The series showcases the homes of celebrities of Bengal, namely, Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Srabanti Chatterjee and Priyanka Sarkar

The brand has gone on to showcase 29 homes, 34 celebrities, garnering more than 360 million views and engagement in the last four years

An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

The web series will show the beautiful homes of celebrities like Sourav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan along his wife Mini Mathur and music sensations Monica Dogra and Anirudh Ravichandran

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