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Asian Paints

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Hamsini Shivakumar, the Founder of Leapfrog Strategy Consulting, writes that by turning into a publisher instead of seeking sponsorship for visibility, Asian Paints shows how brands can reclaim importance by retraining the focus on their audience instead of themselves, unlike in the past where visibility came at the cost of interruptions in the consumption experience

By Hamsini Shivakumar | March 22, 2021
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

By BuzzInContent Bureau | March 05, 2021
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The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

By BuzzInContent Bureau | November 19, 2020
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Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

By BuzzInContent Bureau | April 01, 2020
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

By BuzzInContent Bureau | October 03, 2019
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This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

By BuzzInContent Bureau | August 26, 2019
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The web series will show the beautiful homes of celebrities like Sourav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan along his wife Mini Mathur and music sensations Monica Dogra and Anirudh Ravichandran

By BuzzInContent Bureau | March 20, 2018
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After writing 30 articles for BuzzInContent's section Content & Culture and analysing more than 80 pieces of branded content in over seven months, this week, the Founder of Leapfrog Strategy Consulting looks back at all the insights and lists them as five stages one must pass through in his or her journey to creating meaningful branded content

By Hamsini Shivakumar | May 10, 2021
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

By BuzzInContent Bureau | June 03, 2020
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With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

By Akansha Srivastava | June 02, 2020
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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out

By Akanksha Nagar | April 07, 2020
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Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

By Akansha Srivastava | February 03, 2020
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FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

By BuzzInContent Bureau | April 13, 2019
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