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Asian Paints

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Hamsini Shivakumar, the Founder of Leapfrog Strategy Consulting, writes that by turning into a publisher instead of seeking sponsorship for visibility, Asian Paints shows how brands can reclaim importance by retraining the focus on their audience instead of themselves, unlike in the past where visibility came at the cost of interruptions in the consumption experience

By Hamsini Shivakumar | March 22, 2021
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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The audio documentary highlights the originality of different textiles like Tussar, Ikat, Banghej etc, and how these weaving techniques have influenced the new collection of paints

By BuzzInContent Bureau | March 14, 2022
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The new season puts special focus on homes with a personal touch and how each celebrity unwinds and re-connects in their personal haven away from the public eye

By BuzzInContent Bureau | January 31, 2022
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The series showcases the homes of celebrities of Bengal, namely, Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Srabanti Chatterjee and Priyanka Sarkar

By BuzzInContent Bureau | October 07, 2021
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The brand has gone on to showcase 29 homes, 34 celebrities, garnering more than 360 million views and engagement in the last four years

By BuzzInContent Bureau | June 08, 2021
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An exclusive tour of seven uniquely beautiful homes of seven much-admired celebrities will remind us why our homes are our sanctuary

By BuzzInContent Bureau | March 05, 2021
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The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products

By BuzzInContent Bureau | November 19, 2020
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Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

By BuzzInContent Bureau | April 01, 2020
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

By BuzzInContent Bureau | October 03, 2019
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This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

By BuzzInContent Bureau | August 26, 2019
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The web series will show the beautiful homes of celebrities like Sourav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan along his wife Mini Mathur and music sensations Monica Dogra and Anirudh Ravichandran

By BuzzInContent Bureau | March 20, 2018
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Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

By BuzzInContent Bureau | August 16, 2022
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Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

By BuzzInContent Bureau | May 10, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

By Hamsini Shivakumar | March 31, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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