The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media
By BuzzInContent Bureau | November 18, 2019
Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'
By BuzzInContent Bureau | May 21, 2019
Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video
By BuzzInContent Bureau | November 05, 2018
The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge
By Akansha Srivastava | October 01, 2019
Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing
By BuzzInContent Bureau | September 14, 2019
The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley
By BuzzInContent Bureau | August 20, 2019
Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising
By Akanksha Nagar | June 18, 2019
Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands
By Akansha Srivastava | September 25, 2018
Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy
By Akansha Srivastava | May 08, 2018
