Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The platform offers personalised modules, workshops, certifications, live sessions and quizzes to its users and is available in both Hindi and English

A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation

The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience

The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms