Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

m/Six India handles the social and digital media mandate for India Gate Foods and Blush is Culture Machine's lifestyle content platform

Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley

Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy