The films feature Asics athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, Bhuvneshwar Kumar, T Gopi along with actor Tiger Shroff

Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches

Singh, Founder and CEO of the subscription-based online financial education company, says LearnApp is all game for content collaborations with agencies, creators and publishers and talks about his expectations from them

Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The platform offers personalised modules, workshops, certifications, live sessions and quizzes to its users and is available in both Hindi and English

A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content