Call for entries open for BuzzInContent Awards 2020 Enter Now

Axe

Premium
Image

Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
Premium
Image

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava | August 13, 2019
Premium
Image

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

By BuzzInContent Bureau | June 25, 2019
Premium
Image

BuzzInContent.com caught up with TVF's Chief Content Officer Sameer Saxena and Director Brand Solutions Vyom Charaya to talk about their content play, future content strategy and outlook

By Akansha Srivastava | July 03, 2018
Premium
Image

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

By BuzzInContent Bureau | April 20, 2018
Premium
Image

In an interaction with BuzzInContent.com, Chief Content Officer and Head of TVF Originals shares what all a brand drives from branded content. He talks about the freedom of creators and how marketers and creators are evolving to make sure a brand isn't force-fitted in any branded content

By Akanksha Nagar | March 28, 2019
Premium
Image

In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

By Shradha Mishra | August 26, 2019
Premium
Image

Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

By BuzzInContent Bureau | May 28, 2019
Premium
Image

ImMature has been created by Sameer Saxena and written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry. ImMature is a five-episode coming-of-age story about the first adventures in a young man's life

By BuzzInContent Bureau | April 10, 2018
Premium
Image

Elevates Axon Alex and Rishi Sen to Managing Partners of the agency. Roopak Saluja moves to the role of Chairman of The 120 Media Collective

By BuzzInContent Bureau | March 06, 2020
Premium
Image

The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

By BuzzInContent Bureau | February 28, 2020
Premium
Image

In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

By Akanksha Nagar | January 06, 2020
Premium
Image

Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

By Akanksha Nagar | December 24, 2019
Premium
Image

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

By BuzzInContent Bureau | December 04, 2019
Premium
Image

This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

By BuzzInContent Bureau | November 05, 2019
Premium
Image

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

By Akansha Srivastava | October 01, 2019
Premium
Image

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

By BuzzInContent Bureau | September 11, 2019
Premium
Image

The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

By BuzzInContent Bureau | August 08, 2019
Back to Top