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BFSI brands

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Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

By Akanksha Nagar | June 15, 2021
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Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

By Karuna Sharma | August 13, 2018
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In an exclusive conversation with BuzzInContent, Swarup, CEO, Founder, Chtrbox and Julie Kriegshaber, COO, Chtrbox, say that the acquisition offers 360-degree influencer-driven ad campaigns across TV, OTT, digital and app-based platforms that fully leverage the deep experience and knowledge of both teams. It offers an opportunity to drive more rapid development of social commerce business opportunities

By Akanksha Nagar | June 23, 2021
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The platform will disseminate curated content, articles, videos, animations, films and more to the universe of business professionals, leaders and advisors across digital India. Tattva curates digital events and shows for the BFSI sector. Tattva has created nine original shows with 42 episodes lined up to go live between April and June

By BuzzInContent Bureau | April 21, 2021
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In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

By Akanksha Nagar | May 07, 2020
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Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

By Karuna Sharma | July 10, 2018
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