An extension of the Har Ghoont Mein Swag campaign, the anthem features the duo who are ready to take India by storm with their musical hattrick

Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

The brand's ‘Har ghoont mein swag' anthem crosses 240 million views in the first 24 hours and draws over 15,000 user-generated videos, creating a new record on the video content app. The music video anthem features Disha Patani, Tiger Shroff and Badshah

The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

The brand has launched a user-generated content-led campaign #TruckSloganPlease across the Facebook and Instagram pages of ‘Bail Kolhu', in an effort to attract customers and connect people with the brand

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

The wellness chat show will host a wide range of celebrity guests and is centred around physical well-being

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com

In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India