The initiative has been launched in partnership with influencers; starting with Aiyyo Shraddha

Retirees including ex-bankers, ex-entrepreneurs, ex-educator, ex-engineers and other professionals, are seen unleashing their hidden talents like singing or dancing, and attempting to live their second innings with utmost zeal and passion

The crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone

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The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period

The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

The insurance brand has launched the web series as part of its various content initiatives to increase consumer engagement