The interactive short film allows viewers to make fashion choices for the characters along the narrative, seamlessly bringing alive Amazon's Har Pal Fashionable campaign messaging
By BuzzInContent Bureau | August 03, 2021While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time
By Akansha Srivastava | March 15, 2022Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content
By Hamsini Shivakumar | August 30, 2021