Shortlists announced for Rising Star Awards 2021 [VIEW]

Bengali

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Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

By BuzzInContent Bureau | January 06, 2021
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The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

By BuzzInContent Bureau | October 15, 2020
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With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

By BuzzInContent Bureau | June 12, 2020
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The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

By BuzzInContent Bureau | May 25, 2021
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Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

By BuzzInContent Bureau | December 28, 2020
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The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

By BuzzInContent Bureau | April 22, 2020
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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#UnwantedGyaanSeSavdhaan intends to mobilise the young population of India, especially newly married couples, to know the importance of family planning

By BuzzInContent Bureau | July 22, 2021
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The e-cookbook has over 50 easy recipes ranging from morning breakfast delights, Chinese appetizers, healthy meals and snacks to kids favourites, soya desserts and exclusive Chef's Specials that'll open new doors to the traditional use of soya

By BuzzInContent Bureau | July 20, 2021
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Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

By BuzzInContent Bureau | April 30, 2021
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Duroflex Sounds of Sleep has been conceptualised by Duroflex's creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates

By BuzzInContent Bureau | March 19, 2021
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The campaign conceived and executed by Logicserve Digital aims to lift the taboo around family planning and contraception, specifically for areas such as Uttar Pradesh, Maharashtra, Orissa and Bengal

By BuzzInContent Bureau | January 13, 2021
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IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres

By BuzzInContent Bureau | November 26, 2020
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ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

By BuzzInContent Bureau | October 23, 2020
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Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

By BuzzInContent Bureau | October 19, 2020
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FreshTake series reflects upon Doublemint's brand proposition of starting something fresh and building meaningful connections

By BuzzInContent Bureau | August 27, 2020
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Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team

By BuzzInContent Bureau | August 06, 2020
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Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief

By BuzzInContent Bureau | May 29, 2020
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