BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. One can scan the QR code on Coca-Cola packs to directly reach the dedicated Coke Studio Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

The two initiatives have been launched to help homegrown businesses rise and shine in enabling an Atmanirbhar Bharat

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter

The Good Creator Co. curated the soireé with some interactive elements such as an app cut-out photo booth that said ‘Your Interests are Matched Here' and a giant heart installation where creators pasted stickers of qualities they'd like to find in their match, among other things

The film aims to acknowledge the invaluable contribution of Indian farmers towards nation-building

When the Covid-19 pandemic struck its first blow in 2020, the new normal turned the spotlight on Leadership. The network partnered with SAP India to bring such leaders of home-grown businesses to the forefront who were the harbingers of hope in these troubled times through the show

The film was launched on the occasion of International Organic Day on September 22

Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans

The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages