Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. explores the options print offers and how brands are benefiting from them

By Akansha Mihir Mota | December 11, 2018

Rajasekar KS, GM, Marketing at writes that content is still the glue that holds together the engagement. And the primary goal of content is conversation with the customer, not conversion. Conversion will follow. For content to drive conversations, it must move your audience

By Rajasekar KS | September 26, 2018

In an interview with, Rajasekar KS, GM at, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

By Akansha Mihir Mota | September 25, 2018

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

By BuzzInContent Bureau | June 05, 2018

Launched in April 2017, BharatMartimony's content initiative showcases relevant content besides a monthly newsletter

By BuzzInContent Bureau | February 12, 2018
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