Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says
By Shradha Mishra | May 06, 2019In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand
By Akanksha Nagar | August 22, 2019Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers
By Karuna Sharma | July 24, 2018