Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

The campaign has been launched to question several outdated expectations, and to encourage the modern man to embrace their vulnerability with an open heart and utmost sincerity

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him

He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users

Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

Tanmay Bhat, Kubbra Sait, Rohan Joshi, Raftaar, Awez Darbar among other popular influencers are part of the three short-film content for the online video game

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing