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Big FM

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During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

By BuzzInContent Bureau | November 11, 2020
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In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

By Akansha Srivastava | October 26, 2020
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The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

By BuzzInContent Bureau | October 16, 2020
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The eight-episode special series hosted by actor Ravi Kishan and targeted at Tier II and III markets, offers expert-led information to listeners on house building

By BuzzInContent Bureau | August 18, 2020
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As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

By BuzzInContent Bureau | September 17, 2019
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The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

By BuzzInContent Bureau | August 03, 2018
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Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

By BuzzInContent Bureau | May 07, 2018
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The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

By BuzzInContent Bureau | February 28, 2018
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The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

By BuzzInContent Bureau | February 23, 2018
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MG India has tied up with Big FM as radio partner for the song's release and amplification

By BuzzInContent Bureau | April 23, 2020
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Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

By BuzzInContent Bureau | May 29, 2018
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RJs from Radio Mirchi, Fever, Radio One and Big FM presented interactive content related to the perils of ignoring the importance of monitoring the quality of air

By BuzzInContent Bureau | March 13, 2018
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Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

By BuzzInContent Bureau | November 05, 2018
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The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

By Akanksha Nagar | November 03, 2020
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BuzzInContent.com asked several content leaders what specific skills and practices they adopted during the crisis or they intend to adopt in the near future that can expand their career opportunities. The experts share their learnings that you won't get to study anywhere

By Akansha Srivastava | July 28, 2020
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Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look

By Akanksha Nagar | January 22, 2019
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Srivastava | June 12, 2018
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