The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

The OTT aggregation platform's digital campaign is a tribute to all the binge watchers

The show revolves around relatable college moments, the first episode is streaming now on Binge's YouTube channel

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

When the Covid-19 pandemic struck its first blow in 2020, the new normal turned the spotlight on Leadership. The network partnered with SAP India to bring such leaders of home-grown businesses to the forefront who were the harbingers of hope in these troubled times through the show

In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

The podcast series aims to commemorate Kolkata's Durga Puja and the legacy of Asian Paints ‘Sharad Shamman' over the last four decades

‘Home Shanti' is the story of Dehradun-based Joshi family's home building journey

The first episode of the series is now streaming on YouTube

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times