The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms
By Akanksha Nagar | May 21, 2019In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands
By Akanksha Nagar | May 27, 2019The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley
By BuzzInContent Bureau | August 20, 2019As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters
By Akanksha Nagar | June 17, 2019Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice
By Akanksha Nagar | June 07, 2019Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them
By Akansha Srivastava | December 11, 2018