He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing
By Akanksha Nagar | June 10, 2019BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy
By Akansha Srivastava | May 20, 2020Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses
By Akanksha Nagar | December 24, 2019