The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

Industry leaders reveal their strategy to increase engagement on branded content at the D-Code digital review in Mumbai

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

The 10-minute branded content film ‘Chase the Sun' is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift. The film shows the tea estates of Assam, over India's longest bridge ‘Dhola-Sadiya bridge' into Arunachal Pradesh towards Walong, the gateway to Dong Valley

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits

The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

The purpose-led campaign aims to convert the ‘Right to Nap' policy into a movement to normalize afternoon naps at work

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in