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Branded Content

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The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | January 21, 2019
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should not stray too far from the template or communication code built by the anthems, latest among which is ‘Har Ghar Tiranga'

By Hamsini Shivakumar | August 11, 2022
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From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

By Akansha Srivastava | August 10, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands that are not directly related to the category, can delve into travel-based content to woo young consumers

By Hamsini Shivakumar | August 04, 2022
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According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

By Nisha Qureshi | August 03, 2022
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BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

By Nisha Qureshi | August 02, 2022
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Influencers danced to the beats of Sony Music's latest track, ‘Shringaar' for the new #ColorbarxShringaar challenge

By BuzzInContent Bureau | July 29, 2022
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Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how most content marketers or even influencers rarely think of themselves as shaping culture when they get down to do their everyday job, and why they should

By Hamsini Shivakumar | July 25, 2022
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The company has recently launched ‘Ghar Set Hai' on its own YouTube channel ‘Home Time'. The web series is made in collaboration with its brand marketing partner Spring Marketing Capital

By BuzzInContent Bureau | July 18, 2022
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BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

By BuzzInContent Bureau | July 15, 2022
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Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in

By Shreya Negi | July 12, 2022
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It simply means that websites and blogs that keep these three principles in mind when writing their own content may end up creating higher quality content, which then has a better probability of ranking higher than others

By BuzzInContent Bureau | July 09, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

By Hamsini Shivakumar | July 04, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change

By Hamsini Shivakumar | June 27, 2022
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The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

By BuzzInContent Bureau | June 23, 2022
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Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

By BuzzInContent Bureau | June 21, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

By Hamsini Shivakumar | June 13, 2022
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