BuzzInContent Awards to be held on December 17, 2021

Branded Content

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This division comprises a 15-member team with associates from media companies such as TVF, Radio Mirchi and Sun Network

By BuzzInContent Bureau | December 22, 2020
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When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

By Hamsini Shivakumar | December 14, 2020
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Sharing their excitement on being awarded, winners of the inaugural BuzzInContent awards talk about their experience and how special the recognition is for them

By Akanksha Nagar | December 11, 2020
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Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

By Akanksha Nagar | December 10, 2020
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In an interview with BestMediaInfo.com, the CEO of the video-sharing app says they plan to launch the platform for promoting creators' skills in January. He shares details of the app's new features such as Chingari Multiplex and their ecommerce plans

By Benita Chacko | December 07, 2020
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Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

By BuzzInContent Bureau | December 04, 2020
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The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

By BuzzInContent Bureau | December 01, 2020
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Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

By Akanksha Nagar | November 26, 2020
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BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

By Akanksha Nagar | November 24, 2020
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Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
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Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

By BuzzInContent Bureau | November 20, 2020
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Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

By Akanksha Nagar | November 18, 2020
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Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

By Akanksha Nagar | November 16, 2020
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In conversation with BuzzInContent.com, Nida Naushad, Head, Brand, Strategy and Campaign at Cars24, says the brand is focusing on re-creating content for every medium and plans to increase spends in influencer marketing also

By Akanksha Nagar | November 09, 2020
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The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

By Akanksha Nagar | November 03, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

By BuzzInContent Bureau | October 23, 2020
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Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

By BuzzInContent Bureau | October 16, 2020
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