BuzzInContent Awards 2021 Winners Announced

Branded Content

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Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

By BuzzInContent Bureau | December 28, 2020
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau | May 21, 2019
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The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

By BuzzInContent Bureau | April 25, 2019
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The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

By Akansha Srivastava | April 23, 2019
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The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

By BuzzInContent Bureau | December 05, 2018
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The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

By BuzzInContent Bureau | July 10, 2018
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The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

By BuzzInContent Bureau | May 15, 2018
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George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent

By Karuna Sharma | October 18, 2018
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

By Hamsini Shivakumar | May 23, 2022
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In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

By BuzzInContent Bureau | May 11, 2022
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In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today

By Nisha Qureshi | April 26, 2022
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In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

By Akansha Srivastava | April 19, 2022
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Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says

By Akanksha Nagar | January 04, 2022
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Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility

By Akanksha Nagar | January 04, 2022
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The video was ideated and produced in partnership with Spring Marketing Capital and has already garnered 100k views on its branded content channel ‘Home Time' within two days of the launch

By BuzzInContent Bureau | January 03, 2022
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Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

By BuzzInContent Bureau | December 17, 2021
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Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

By BuzzInContent Bureau | November 19, 2021
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In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

By Hamsini Shivakumar | November 08, 2021
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