FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

Voot Studios will enable advertisers to engage consumers with branded shows, sponsorships and interactive formats along with other content solutions. The online streaming service, which has announced 30 new original series, is targeting to reach the 100-million subscriber mark by end of FY20

Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

The combined force of the creative team at the radio network and music production house will deliver original music for campaigns and brand integrations, thereby enabling an increased value proposition for the brands

The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

The brand has launched a digital film titled ‘Naamkaran' in association with TTT, showcasing the company's ease of SME lending to drive growth in business while making an emotional connect with the viewers of the film

Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

In the song, titled ‘Tu/You', Zomato is seen playing cupid between colleagues

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking