BuzzInContent Awards 2021 Winners Announced

Branded Content

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A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

By Hamsini Shivakumar | January 11, 2021
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For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

By Hamsini Shivakumar | December 30, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns

By BuzzInContent Bureau | December 15, 2020
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Speaking at BuzzInContent conversations, a panel of experts from diverse fields discussed if branded content is a better choice over traditional advertising, the future of branded content, and who can create content better — brands or publishers

By BuzzInContent Bureau | December 10, 2020
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Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

By Akanksha Nagar | November 17, 2020
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The film stars Kalki Koechlin and is produced by Lightstream, a branded content studio owned by Rainshine Entertainment

By BuzzInContent Bureau | November 02, 2020
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ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

By BuzzInContent Bureau | October 23, 2020
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Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

By Akanksha Nagar | September 30, 2020
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

By BuzzInContent Bureau | September 07, 2020
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BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

By Akansha Srivastava | July 30, 2020
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Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

By Akansha Srivastava | June 10, 2020
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Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

By BuzzInContent Bureau | May 08, 2020
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Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

By Akansha Srivastava | April 21, 2020
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Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

By Akansha Srivastava | April 14, 2020
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BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

By Akansha Srivastava | March 17, 2020
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Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

By Akanksha Nagar | February 17, 2020
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