Rising Star Awards Entries Open- ENTER NOW

Branded content

Premium
Image

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

By Akansha Srivastava | August 09, 2022
Premium
Image

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

By BuzzInContent Bureau | June 20, 2022
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

By Hamsini Shivakumar | March 31, 2022
Premium
Image

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

By BuzzInContent Bureau | March 22, 2022
Premium
Image

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
Premium
Image

The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

By Roohi Gupta | March 11, 2022
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

By Hamsini Shivakumar | February 09, 2022
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write how marketers could place integrated marketing communication, immersive experiences and branded content on a spectrum of initiatives to garner greater consumer attention and deeper consumer engagement with their brand

By Hamsini Shivakumar | December 22, 2021
Premium
Image

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

By Hamsini Shivakumar | December 13, 2021
Premium
Image

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations

By Hamsini Shivakumar | November 25, 2021
Premium
Image

BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered

By Akanksha Nagar | November 09, 2021
Premium
Image

Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

By BuzzInContent Bureau | November 01, 2021
Premium
Image

These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

By Akanksha Nagar | October 19, 2021
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

By Hamsini Shivakumar | October 13, 2021
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

By Hamsini Shivakumar | September 29, 2021
Premium
Image

In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once

By Hamsini Shivakumar | September 13, 2021
Premium
Image

In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

By Hamsini Shivakumar | September 06, 2021
Premium
Image

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

By Hamsini Shivakumar | August 30, 2021
Back to Top