Bumble partners with the mother-daughter duo who spill fun secrets and dating truths in a fun video

Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

The content series features Mrunal Thakur, Shriya Pilgaonkar, Zoya Akhtar, Jim Sarbh, Vijay Varma and Srishti Dixit

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

The manifesto has been prepared in collaboration with Agents of Ishq

Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

Hamsini Shivakumar, Founder of Leapfrog Strategy Consulting, writes that big-budget brands like Tinder and Bumble have made branded content their format of choice. They are focused on normalising dating, removing the negative stigmas of ‘hook-up' culture and laying the grounds for the longer-term development of dating practices in India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting take a look at the content that constitutes Spotify Podcasts by brands such as FinShots, Bumble, BloombergQuint, etc., to explain how podcasts can be used to build brand affinity

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar