Rising Star Awards 2022– Winners

Bumble

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Bumble partners with the mother-daughter duo who spill fun secrets and dating truths in a fun video

By BuzzInContent Bureau | July 12, 2021
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Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections

By BuzzInContent Bureau | December 02, 2020
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The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

By BuzzInContent Bureau | November 30, 2020
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The content series features Mrunal Thakur, Shriya Pilgaonkar, Zoya Akhtar, Jim Sarbh, Vijay Varma and Srishti Dixit

By BuzzInContent Bureau | August 30, 2022
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As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

By BuzzInContent Bureau | March 10, 2022
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The manifesto has been prepared in collaboration with Agents of Ishq

By BuzzInContent Bureau | December 13, 2021
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Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

By BuzzInContent Bureau | September 23, 2021
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As part of the robust content plan, the platform has announced its first-ever podcast, ‘Is Romance Dead?' in India

By BuzzInContent Bureau | October 07, 2020
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The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

By BuzzInContent Bureau | April 29, 2020
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The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

By BuzzInContent Bureau | January 12, 2023
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Hamsini Shivakumar, Founder of Leapfrog Strategy Consulting, writes that big-budget brands like Tinder and Bumble have made branded content their format of choice. They are focused on normalising dating, removing the negative stigmas of ‘hook-up' culture and laying the grounds for the longer-term development of dating practices in India

By Hamsini Shivakumar | December 07, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting take a look at the content that constitutes Spotify Podcasts by brands such as FinShots, Bumble, BloombergQuint, etc., to explain how podcasts can be used to build brand affinity

By Hamsini Shivakumar | October 20, 2021
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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

By Hamsini Shivakumar | January 30, 2023
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BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

By BuzzInContent Bureau | January 12, 2023
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Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

By Akansha Srivastava | September 13, 2022
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The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
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BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
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