BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by

The deadline for the entries has been removed

Call for entries open, Entry deadline: March 20, 2020

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Deadline to enter is March 20, 2020

The last date to submit entries is March 20, 2020. The awards will be held on April 17, 2020, in Mumbai. Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019 and February 29, 2020. The awards will be judged by a coveted set of Grand and Executive juries

Entry deadline: March 20, 2020

Entry deadline: March 20, 2020

To be held in April 2020, the annual gala event will take place in Mumbai

The data and insights will help marketers, agencies, creators and platforms stay updated with the latest trends and engaging content associations by brands with influencers, celebs and other content creators

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel