The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

The report reveals that entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4%，followed by Sports and Lifestyle，which account for 18.6% and 13.8% respectively

Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy

The celebrity management company has released an official statement informing about his removal from the company. He has also been removed from The Board of Trustees of Deepika Padukone's The Live Love Laugh Foundation

Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads

Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad

Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over