The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online

Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties

The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly

The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space

The revenue earned will be shared – 55% to the creators and 45% to Facebook

When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done