Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers

The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries

BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com

Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

The short films by Royal Stag Barrel Select Large Short Films will be available to subscribers on their television and the Tata Sky Mobile App priced at Rs 75 per month

This partnership will offer content services for brands specifically on and for social media

The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories